The merging of technology and spirituality – Creative Review

While big tech has in the past been accused of co-opting spirituality to seduce audiences and staff, emerging tech pioneers are respectfully building positive futures inspired by ancient wisdoms
Today’s tech innovation landscape is a mash-up of emerging and existing technologies, Eastern spirituality and indigenous belief systems. This is most visible when big tech companies co-opt spiritual practices to enhance ­innovation, optimise staff productivity, and boost profitability.
Lesser seen, but perhaps just as impactful, is the work of designers, space explorers, researchers and environmentalists, working at the pioneering edges of technology, where ­ancient wisdoms and non-Western ­traditions shape what looks to be compassionate and harmonious emerging futures.
In the words of the late spiritual teacher Ram Dass, as quoted back to me by Danielle Krettek Cobb, founder of Google Empathy Lab: “The spiritual trip is not necessarily a cave in the Himalayas but it’s in relation to the technology that’s existing.”
Ram Dass, born Richard Alpert, was famously kicked out of teaching at Harvard University for researching psychedelics with colleague Timothy Leary. Today, many credit Ram Dass with helping to popularise Eastern spirituality in the West.
Krettek Cobb calls Ram Dass a “founding force” for Empathy Lab, his teachings often informing Empathy Lab’s guiding principles, which she describes as being “about living life and creating work that dials down the (noisy) rational mind and opens one’s (boundless) human heart”. Launched in 2015, Empathy Lab works on technology projects that blend social science with creative methods, informed by empathy, emotional resilience, and “wisdom of heart”.
We talk to R/GA London’s Rebecca Bezzina about the highs and lows of going fully flexible, and how the agency has created a hybrid and remote working environment that’s helping it to flourish
Pancho Cassis, the global CCO of ad agency David, is known for campaigns that surprise and subvert expectations. He talks to us about getting the best out of his teams and why he advocates for cautious growth
We speak to Oliver Sim, designer Vasilis Marmatakis and director Yann Gonzalez about translating Sim’s debut album, Hideous Bastard, into a queer horror extravaganza
Posters displayed on the streets featured in the Dutch and Belgian versions of the game show children going through the intense emotions Monopoly can elicit – but with a positive spin
The founder of A Vibe Called Tech believes wholeheartedly in the power of research and how it can help the creative industry move beyond its assumptions to make brilliant, relevant work
Are creatives the missing piece of the executive puzzle? We talk to David Droga about his first year as CEO and creative chairman of Accenture Song and explore why creative leaders should be installed at the top table
A new exhibition at the Los Angeles County Museum of Art examines the ever blurring lines between advertising and art photography, and how the two worlds have influenced each other
A growing number of campaign films are bringing together different animation studios with contrasting styles. We look at why this approach has found favour recently – and how it can be a great way of showcasing new talent
Orchestrated by Gucci’s creative director – and self-confessed cinephile – Alessandro Michele, the campaign film places the fashion house’s latest collection within some of Kubrick’s most iconic film scenes
The VFX industry has been hit by talent shortages, leaving crews under-resourced and over-stretched. We speak to four facilities – DNEG, Coffee & TV, Framestore and Cheat – about what’s led to the recruitment issues in the UK and what can be done to remedy them
Older creatives have bags of experience and the ability to crack a brief like a walnut. So why aren’t studios and agencies hiring and keeping hold of more of them?
Despite urgent calls for diversity, the creative industries remain overwhelmingly middle class. We look at what can be done to allow new voices in
We speak to the brands and creatives who are helping carve out a refreshingly accessible visual language for one of the world’s fastest growing sports
Graphic designer Cory Schmitz is a distinctive voice in the games industry, turning his love of corporate logos into work for indie studios, major titles and tech companies. He discusses the ever-more sophisticated brand worlds of games and their makers
Tag Agency takes the logical, and community-driven, step of connecting brands with young people and giving them a much-needed platform to get their voices heard
The much-loved brand enters its tenth decade with a series of celebrations across the world, including films featuring stars from Yotam Ottolenghi to Alicia Keys
We talk to the curators of How to Win at Photography, now on show at the Photographers’ Gallery in London, about how imagemaking turned into a numbers game and why artists are using humour to examine it in their work
Market researcher, avid reader, trend analyst, social media strategist – the modern book designer wears many hats, says multi-award-winning Micaela Alcaino, who’s capitalising on a renewed interest in beautiful covers. And she always reads the manuscript
Netflix has recently announced that it will offer a lower-priced subscription featuring advertising. Here, Ben Kay explores what opportunities it might offer the ad industry
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
built by interconnect/it
Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Floor M, 10 York Road, London, SE1 7ND

source

Post expires at 11:38pm on Saturday March 25th, 2023

Leave a Reply

Next Post

In Crypto: Liz Truss government reaffirms crypto pledge - BusinessCloud

Mon Sep 26 , 2022
Posted on September 9, 2022 by Jonathan SymcoxTreasury Secretary says UK wants to become ‘dominant global hub for crypto technologies’ through Financial Services and Markets BillThe new UK government formed by Liz Truss has pledged to embrace opportunities around cryptocurrency.The Financial Services and Markets Bill saw its second reading in […]
%d bloggers like this: