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Chipotle debuts new ad using mixed reality tech during NHL playoff game - Sports Business Journal

Fri May 27 , 2022
Chipotle debuted a “new kind of ad” last week, using mixed reality technology to “spring an unexpected surprise on viewers” of an Avalanche-Blues Stanley Cup playoff game, according to Jon Springer of AD AGE. The stunt, which “made it appear a gigantic hand broke through the ice to grab a […]
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