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Until the next technological innovation that offers a similar functionality comes along, brands will continue to make a beeline for the nifty little square synonymous with a fast, contactless and secure way to engage customers, believes Jignesh Khakhar, a professor at the National Institute of Design specialising in design and technology.
ETBrandEquity caught up with Justdial’s Chief Marketing Officer Prasun Kumar, to discuss all things attribution. Kumar feels that even today, all marketing channels do not necessarily talk to each other, thereby making a robust and accurate attribution a challenge. He adds that Even within the digital eco-system, all platforms do not align with each other thereby making marketers build assumptions to be able to drive attribution.
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Note that any programming tips and code writing requires some knowledge of computer programming. Please, be careful if you do not know what you are doing…